Altiefe

Welcome to the second article of this ‘Launching an Idea’ series. In the first article, we looked at identifying a driving force (available to read here ), today we are going to be looking at transferring that driving force over to a passionate area. What is a passionate area? Passionate area: A creative pursuit that a person feels most comfortable and most free to operate within. This is usually a specific area within a wider discipline/creative pursuit e.g. A fashion vlogger . Chances are, if you're reading this article you have an idea of what it is you want to do or where abouts your creative idea is going to be situated – the passionate area is a little more specific, though. To give this article some context, a friend of mine is a fantastic music producer. He can produce a number of different genres of electronic music and has found success in most of them but his main passionate area is within dubstep. Now, some of you may hear dubstep and go ‘yuck!’ b

Welcome to the first article of the launching an idea series! This series is designed to help you develop your creative idea from scratch. Idea generation can be a long, ‘stoppy -  starty’ endeavour – you may have a picture of what you envision for yourself and your creative pursuits but making that vision a tangible reality can sometimes be hard. Over four articles, I will be going into detail about my idea generation process and how I use this formula to develop a range of ideas from ebooks to audiobooks to coaching packages and workshops. This process can applied to any avenue of creative pursuit. This is going to be honest, informative and immediately applicable to you and your idea generation process, s o let’s get started! Where people go wrong with idea generation? One of the first things that people do when it comes to idea generation is sweat the small stuff first - name, colour scheme, graphic design and so forth. Now these things aren’t small, the