We have your
driving force, and we have transitioned this nicely into a passionate area. Now
,we can talk about the more exciting stuff – Now we can talk about your branding.
Branding is something I think separates
you from everybody else in your field – provided it is done right.
Strong
branding enables a successful idea launch, but ONLY if a driving force and
passionate area have been considered too.
I like to
separate my branding into three areas - look, feel and message.
Your look is quite self explanatory – how are you presenting yourself to your
audience? If you are launching a
blog, what colour schemes does your
page utilise? What font are you using
for posts?
If you are
launching a music or vlogging channel, what does your logo look like? What colours
are you choosing to utilise in your videos?
Your look is
ultimately the first impression you give to your potential audience, so ensure
that what you use conveys the first impression you want to give.
Your feel is a little more detailed –
essentially this is your style of
communicating your creative pursuit. If you are a blogger, how do you
choose to write?If you’re a vlogger, how
do you transition from clip to clip and what do you talk about?
Your feel is
ultimately something that your audience will come to associate you with. The
main aim with your feel is for people to be able to look at a body of work and
instantly know it’s yours – how do you intend to achieve that?
Your message then, is your driving force in action. How do you intend to let your
audience know that what they are paying attention to is part of a larger,
personal motivation? This doesn’t have to be explicitly mentioned on every
piece of content you make, but it can be demonstrated through the type of work
your produce. What are you choosing to cover within the production of your
content and how does that demonstrate your driving force to your audience?
Having
clear, detailed ideas for each part of your branding is essential to adding
your personal touch to your creative pursuit. Millions of young people are now
producing content, but what will make your idea special when you launch it? Consider
your look, feel and message when it
comes to your branding and you’ll be on your way to unique content from the get
go!
To summarise
this article:
·
Branding
separates you from anybody else in your field
·
I
like to break down branding into three separate areas; look, feel and message
·
Your
look is how you present your content
to your audience, often the first impression you create
·
Your feel is your delivery of your content
– this is what your audience will eventually associate you with.
·
Your
message is your driving force in
action – this doesn’t have to be explicitly mentioned but it can be reflected
in what you choose to address or cover in your content
That’s it for part three! Hopefully by now you have a nice
idea coming together. In the next article, we will be looking at your first
piece of content – the final stage of launching your idea. I’ll see you there!
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