(BUSINESS) Altiefe Presents Launching An Idea

Welcome to the first article of the launching an idea series!

This series is designed to help you develop your creative idea from scratch. Idea generation can be a long, ‘stoppy -  starty’ endeavour – you may have a picture of what you envision for yourself and your creative pursuits but making that vision a tangible reality can sometimes be hard.

Over four articles, I will be going into detail about my idea generation process and how I use this formula to develop a range of ideas from ebooks to audiobooks to coaching packages and workshops. This process can applied to any avenue of creative pursuit.

This is going to be honest, informative and immediately applicable to you and your idea generation process, so let’s get started!

Where people go wrong with idea generation?

One of the first things that people do when it comes to idea generation is sweat the small stuff first - name, colour scheme, graphic design and so forth.

Now these things aren’t small, they are HUGE components of successful branding BUT when we are talking about idea generation, branding shouldn’t be considered until a little bit later on down the formulation process (more on this in part 3).

An idea then, at its core has to have something that keeps it alive – very similar to the heart within the human body. I like to call this the driving force. 

The first thing you should consider when it comes to formulating an idea is what is driving you to want to create in the first place. Is it the ability to express yourself honestly? Is it the ability to impact others around you? Is it to improve your confidence?

For me, it wasn’t apparent what my driving force was until I really looked into how I felt when I was creating. To give you some context, long before my  most successful idea,  ‘Altiefe’ was launched, I always used to post videos of myself training and working out on my social media. These workouts were often accompanied by some motivational quote of mine that I would just think of on the spot.

People started paying attention to these posts and they were responding well to me just being myself.

I really started to enjoy writing and coming up with these ideas, because I felt like I was making a small, but meaningful impact on my friends and family every day. I felt inspired and generally good about myself just through my posts on social media. From there, I began to write longer posts until they became pretty much blog entries – my driving force lead me to an avenue of creation that suited me (more on this in section 2!)

Content creators (you!) and your avenues of creation are ultimately an extension of what gives you purpose. Finding a driving force is finding out what fulfills you. It is important to find this driving force in its most honest form, independent from anyone else’s interference or judgement. This is your idea and this will be your success. 


People were hesitant of me blogging at first – they didn’t get it and some even thought my content was cringe worthy. At this point, it could have been easy to pack it all in but I was determined to give it a go because I identified that impacting others meant something to me.

By identifying your driving force before you consider the ‘small stuff’ you and your idea become one – if something is an extension of you, then it is personal and people don’t tend to give up on things that really mean something to them.

So next time you are on social media, next time you create, really think about what drives you to create in the first place. Identify your driving force and identify it honestly. Once you have your driving force, we can  then move on to the next article in this series which is all about transferring your driving force into a passionate area.

So, to briefly sum up this article:

1. ·        People worry about the name, design and feel of their blog before they work out what drives them to create.
2. ·        A driving force is the first step in launching a successful idea – your driving force is an extension of you and your purpose.
3. ·        You can find your driving force by looking into ‘why’ you create in the first place. Think about what creating means to you and the purpose it gives you.
4. ·        Once you have an idea of ‘why’ you create, you can then think about transitioning this desire over into what I call a ‘passionate area’.

Thanks so much for taking the time to read this article! I’m really looking forward to seeing you in the next article dropping next week!