Skip to main content

(BUSINESS) Altiefe Presents Launching An Idea Part 2: The Passionate Area


Welcome to the second article of this ‘Launching an Idea’ series. In the first article, we looked at identifying a driving force (available to read here), today we are going to be looking at transferring that driving force over to a passionate area.

What is a passionate area?

Passionate area: A creative pursuit that a person feels most comfortable and most free to operate within. This is usually a specific area within a wider discipline/creative pursuit e.g. A fashion vlogger.

Chances are, if you're reading this article you have an idea of what it is you want to do or where abouts your creative idea is going to be situated – the passionate area is a little more specific, though.

To give this article some context, a friend of mine is a fantastic music producer. He can produce a number of different genres of electronic music and has found success in most of them but his main passionate area is within dubstep.

Now, some of you may hear dubstep and go ‘yuck!’ but the music industry is a great example to demonstrate the passionate area in action.
Music, particularly electronic music is a massive, eclectic mix of genres, subgenres and antigenres if you delve deep enough!

Drawing back to my friend, he was having success as a ‘electronic music producer’ as he was appealing to a massive range of people but his music wasn’t fulfilling him as much – nor was he creating meaningful, consistent supporters as his music differed from one month to the next.
The moment he classed himself as only a ‘dubstep’ producer and only produced dubstep, he immediately developed a more passionate, intimate fan base but also felt more fulfilled in his endeavours because he was producing music he was truly passionate about.

Finding a passion area enables you to identify a niche audience.
Niche audience: A specific group of people who you appeal to with your content.

There are lots of electronic music fans, but there are hardcore dubstep fans that love the hell out of their genre. My friend has found much success with his music focusing mostly on dubstep and now has a worldwide fan base just from choosing to focus on a particular genre or niche audience.

Now, I am not saying that with your passionate area you pledge your allegiance to a particular field for the rest of your creative life!
What I am saying though is that identifying a passion area enables you to target specific people who may benefit from you and your driving force. My friend still produces other genres from time to time, but the bulk of his brand is within dubstep – his hardcore fans do appreciate a change from time to time, just not all the time. Does that make sense?

Can you see how having a driving force makes it easier to identify a niche audience?
Once you have an idea of what you and your work serves, you can  then target people who may benefit from you and your authenticity. This means that any relationships you build with people once you launch your idea, will most likely be ones in which you, the creator are emotionally attached to and willing to work hard for. Your audience in return will most likely stay consistent with you and your content as a result of your authenticity – a win/win!!
I have and you will almost certainly have multiple passionate areas – but for the purpose of launching the idea you’re currently working on, it’s better to stay within a genre/niche for now.

You can maintain your creative integrity and transition your driving force over to other areas too, once an idea is established. I have a blog dedictated to mindset, but I also use my driving force to create exam preparation material for students. But we are talking about launching one idea that you have for now, so let’s stay focussed on that for now.

We covered a lot there!! To summarise this article:

  •        A passionate area is a place that you can operate most creatively and freely
  •        A passionate area enables you to identify a niche audience who will be most likely receptive to your content
  •         A passionate area is not something you have to stay committed to for the entirety of your creative life, you can mix and match at a later date. For the purpose of  this series, we are only talking about launching and establishing one idea (for now!).

In the next article, we will be discussing branding. Your idea is coming to life, so NOW we can discuss the fun, more creative parts. See you there!


Comments

Post a Comment

Popular posts from this blog

(VISION) WINNING THE DAY: FREE AUDIOBOOK AND EBOOK DOWNLOAD!!

Productivity is a science. A productive day needs a structure, a structure that allows an individual to maximise their efficiency in regards to their long term goals. This free project aims to help you connect with a thought process that enables you to extract as much from your day as possible so that you can meet and surpass the objectives that you have set for yourself. WHAT YOU CAN EXPECT TO FIND IN WINNING THE DAY: A concept of productivity that enables you to define, set and allocate tasks that bring you closer to your goals. Suggestions that consider you and your day to day activities . Nothing in this project is set in stone, you can add to or take away from the suggestions inside of this project to fit your needs. An Audiobook and Ebook copy of the project . Your productivity, Your learning, Your Choice. GRAB YOUR FREE COPY HERE. ___________________________________________________________________________________ ...
Post a Comment
Read more

(BUSINESS)The Creatives Guide To Starting An Idea

Access to a multitude of different digital platforms floods our heads with creative ideas or desires to fulfil. A lot of us do not fulfil these desires because we simply do not know how to begin the journey of converting an idea into a creative pursuit. This article is designed to do just that. Below is a sequence that I like to use to help this conversion process. Step 1: Find a 'Why' As with anything in life, identifying a reason as to why you want to begin on this journey serves as the foundation of your creative pursuit. This is what will keep you accountable during any struggles you may encounter as well as provide inspiration for why you want to begin a said pursuit. For some, their creative pursuit may serve as a way of challenging the powerful, for others their creation may serve as a vessel to explore and display their creativity free of any third party input. Whatever your 'why' is, identifying it and becoming conscious of this desire is the foundation o...
Post a Comment
Read more

(VISION) Expand Your Framework: The Importance of Clarity and Purpose in achieving any goal.

Hey Guys! The 'Expand Your Framework' podcast  is back and in this episode we will be discussing why clarity of vision and purpose are so important to achieving your goals.  You can listen to and download the episode here. Below you will find a summary of the episode if you are hard of hearing/deaf or prefer to write things down. The importance of CLARITY If your vision of success is not clear, then how can you expect to achieve your goals? Unfortunately, in order to achieve clarity of vision EXTENSIVE PLANNING IS KEY. If you aren't prepared to plan your moves, your chances of success are SIGNIFICANTLY REDUCED. *Some ways to plan in regards to goal setting - ask yourself 'what do I want to achieve?' , 'how am I going to do this?' , 'what obstacles are going to potentially stop me from achieving my goals?' and 'how can I overcome this obstacles?'. Chances are, if you have prepared for set backs, you are less likely to wa...
Post a Comment
Read more